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I’m a multidisciplinary creative designer with ample experience In creative & art direction. I have a passion for creating visual concepts that get to be developed and applied to 360 campaigns, non-traditional or traditional. With over 20 years of extensive experience as a strategic creative/art director I’ve worked in advertising, corporate branding, marketing & communications; taking products & services from ideation concept to design.
I have an eye for innovation and detail, while keeping up with the latest design trends, I've worked with world-class brands such as Discovery Channel, Nintendo, P&G, Nestlé, Unilever, Sony, Motorola, Gillette, L'Oreal, Harman/Kardon, Beats, Apple, Xfinity, Lowe’s, Peloton and T-Mobile – to name a few.
Although my skill set is vast, my expertise revolves in the world of creative direction for brand identity design, photography, print collateral, trade-show, and creative content development. The work I do showcases both the passion I have for visual communication and the power to seek solutions that will create a positive impact and experience for the final customer. I hold a Bachelor’s degree in Communication & Advertising, attended the University of Hartford and Miami Dade College and specialized in Arts and Design.
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+ Creative & Art direction
+ Visual strategies & Branding
+ Content creation
+ Print Production experience
+ Photoshoot & Video direction
+ Motion graphics & Animation direction
+ Traditional & Non-traditional Conceptualization
+ UX/UI Conceptualization
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I pride myself of having strong leadership skills, leading my team with transparency, setting goals, giving feedback, providing guidance & support.
Not shy when it comes to communication, which I do effectively with my peers, clients and other stakeholders. I have a deep understanding of principles and techniques, as well as proficiency in industry-standard design software as “creative cloud”.
Project management, creative thinking & problem solving skills are also part of the package; I’m quick to identify the needs and potential options to any challenge, ensuring the projects are completed effectively.
I’m committed, passionate and successful, combining all my skills and able to pivot fast when is needed.
Creative Cloud (Ai/Id/Ps)
Robohead
Microsoft Suite
Knowledgeable of Figma/Monday/Sketch/Stensul/Litmus/ Basecamp/XD/Miro
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Exceptional Performance >> “Kathy continues to distinguish herself as an excellent designer - full of passion, commitment and innovation - and, as a manager of projects and people - working very closely with her team of designers and her team of internal clients. This year, especially she continues to raise the bar by being a strategic marketing partner to her internal clients. The work for the CL Mobile and MSO clients continues to evolve - requiring solutions for channels including print, digital and point of sale. As clients evolve the approach they want to take, shifting from print to digital with triggers in the store - Kathy and her team have come up with innovative and cost effective approaches.”
Manager Overall Evaluation / 2022 Annual Performance Review / Organization: Marketing Creative & Business Services - Marketing Execution
more upon request
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T-Mobile + Xfinity + Movistar + Motorola + Samsung + BlueNile + Lowe’s + Peloton + ScotiaBank + Nintendo + Gillete + L’oreal + Sony + Harman/Kardon + Nintendo + Helzberg Diamonds + Reeds Jewelers + Pandora + Verizon / Total Wireless + BestBuy + and more
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